Kickstarter Series Intro: Advance Considerations
I'm going to go ahead and do a series on Kickstarter, as much for me as for anyone who's interested. At the time of this post, my campaign (what your project is called) has finished, but I haven't fulfilled the orders yet. Starting the series now will hopefully keep details fresh. First, some common terms and definitions: Kickstarter - A website that allows you to crowdfund a creative project in return for product related to the project. Campaign - The project you're funding on Kickstarter. Pledge - The "bid" made by someone interested in your campaign. (Note that a pledge is not a contract to buy. It can be cancelled. Bear that in mind when figuring out your goals.) Follower - Someone who clicks to follow your campaign and get notified when it launches or when notifications are sent out. Backer - The people pledging on your campaign. Your supporters. Rewards - The items people are pledging on. (Example: A paperback book is a reward.) Reward Tiers - Pa...